During the Symposium in Plant Nutrition organized by COMPO EXPERT Spain in Beja, Portugal (26 & 27 February 2018) a new project had its kickoff meeting with participants from Spain, France, Italy and Greece.
The name of the project is “KeysMyCrops” and is in accordance to the shift of our organization from a “product line centric” organization to a more “crop centric” organization as decided during the Strategy Summit in July 2017 under the guidance of Mr. Thomas H. Ahrens, CEO of COMPO EXPERT GROUP.
Mr. Panos (Panayiotis) Chamakiotis (RD EMEA) based on this decision, initiated and sponsored a working group to develop this new strategy in his territory with a mix of participants such as COMPO EXPERT employees and independent Crop Specialists from the above mentioned countries/markets.
The employees from COMPO EXPERT EMEA Jessica Da Costa, Roger Plana Mallorqui, Stathis Pavlakos working on this project building a cross-regional working team are supported by the Country Heads of respective countries which initially have been involved in the concept: Ramon Pelegri (GM Spain) – Eugenia Tron (MD Italy) – Georgios Mitsopoulos (Head Greece) – Walid Saade (MD France).
The initial team of independent Crop Specialists: Marco Pierucci (Vineyard agronomist and consultant, Italy), Carlos Delgado Quesada (Technical agricultural engineer, Spain), Grégory Jost (Fertilizer specialist, France) Dimitrios Zogopoulos (Crop & Nursery Consultant, Greece). Already there are new contacts with more specialists in several crops aiming to enrich the team.
The project will be supported by TROPOS Branding Co, a firm specialized in Branding. The owners of the company Mr. Dimitris Gartzonikas (Project Manager, Branding cinematography & Social Platforms) and Christos D. Katsanos (Brand Strategist) will participate in this team as well. Ms. Souzan Nouayhid (Executive Assistant, Spain) will be the coordinator of the activities of the project.
OBJECTIVE OF THE PROGRAM
The goal of the “KeysMyCrops” project is to share crop knowledge, to replicate success stories, to educate business associates, to apply best practices developing the agriculture of the future.
COMPO EXPERT, a GROUP of companies with a global presence, through the above program, is trying to “marry” agricultural knowledge and skills with the practical applications of farmers of different nationalities in a joint project to foster a more sustainable agriculture.
The team of specialized Experts who are deeply aware of critical crop points will play a significant role in transferring Know-how, helping COMPO EXPERT to be transformed in a crop-centric organization.
Today the Social Platforms (social media) play a significant role in connecting people. The creation of a multiplatform webplace (transitional website, Social media and WebTv incorporation in four languages) is a must and will be created and used form the team to diffuse the knowledge and the message of the project to the end users.